Details

After a long wait with much anticipation, we are thrilled to announce our new Loyalty Program!

This new program replaces all past methods of releasing our most sought-after barrels and bottles. 

We know many of you loved our old coin/lottery program for its simplicity and fairness (as did we). We have worked hard on a new loyalty program that retains those same aspects while remaining compliant with Connecticut liquor laws. We've done a ton of homework, looked at competitors' methods, and decided to model our program after the allocation system used by many Connecticut wholesalers.

Our goal remains to reward our most loyal customers in the fairest way possible. We believe the best way would be to tie your interests to your purchase history. The coins, tickets and lotteries are unfortunately gone, but we believe our new Loyalty Program will do a better job at connecting our biggest fans with our best, rarest and most-allocated releases.

How It Works

1) Create a customer account during your next visit to our Southington store (if you're receiving this email, we may have already done this for you).
2) When making an in-store purchase, ask the cashier to add your transaction to your customer account. The fastest way to do this is to provide your phone number or last name when checkout begins.
3) All purchases will be tracked and each dollar will equal one loyalty point.
4) Loyalty Program Members will be placed in one of three categories based on points accrued:

Tier 1 > Top 100 members
Tier 2 > 101-200 members
Tier 3 > 201+ members

Example Priority Access Release Schedule (Drop week & dates will be announced)

Tier 1 > Top 100 first right of refusal window is Monday-Wednesday**

Tier 2 > 101-200 right of refusal window is Thursday & Friday

Tier 3 > 200+ pickup on Saturday if bottles remain

*Note, we will check names at the time of purchase to confirm your tier. 

**Top 100 window continues into the Top 200 purchase window.

***Tiers will vary in size depending on barrel yield. 

Details!

• All are welcome to sign up. It’s free!
• Sign up is in-store only.
• All customers will be assigned a customer number.
• We will post a loyalty ranking list by customer number weekly. 
• Points have no value.
• All items are first come, first serve.
• Membership does not guarantee the ability to purchase any item(s).
• Members may be notified via social media, email or text.
• Quantities and availability will vary from item to item.
• The program will reset each calendar year unless notified otherwise.
• Unfortunately, we cannot retroactively add past purchases
• Southington location only. We are no longer affiliated with the Westport store. However, we believe Greens Farms in Westport remains one of the best sources in Connecticut for whiskey & wine.
• We retain the right to fine tune the program at any time to ensure it remains fair, inclusive and compliant with CT Liquor Laws.

Beginning January 2025:

We will change the way rankings are calculated from an annual total to a shorter continuous rolling period allowing more people to participate in everything we are doing.

Starting in January 2025, rankings will be based on the previous three months points plus the current month. Basically a rolling three month period in addition to the current month as well.

For example, beginning in January, ranks will be based off October, November & December points (the last three months) plus any points awarded in January to date. In February, ranks would be based off November, December & January plus any points awarded in February to date. And so on...

We believe this is the fairest way for more people to participate while continuing to reward our most loyal customers.

Questions or comments?? Please reach out. Cheers!